AI adoption consultancy and independent media ยท Barcelona
HCD Barcelona helps organisations use AI where it works, and only there.
HCD Barcelona is a Barcelona-based company with two practices: an AI adoption consultancy for non-technical teams, and an independent video podcast about how work, technology, cities and belonging are changing. Both begin the same way, by looking closely at how things really run before anyone says what should change.
The company's position
AI hallucinates, so the skill is knowing where to use it and where not. That judgement depends on understanding how an organisation runs without AI first, and HCD Barcelona keeps a person in the loop at every stage.
Consultancy
Map the process, then decide what deserves automation.
HCD Barcelona documents how a team actually works and identifies which steps are worth automating and which should stay with a person, backed by workshops that bring the whole team along.
Podcast
The HCD Barcelona podcast
HCD Barcelona interviews people living through change in long video conversations recorded in Barcelona, subtitled in English, Spanish, Catalan and Russian.